I'm an award-winning, strategy-led creative leader with more than two decades experience building brands, solving business challenges, and bringing big ideas to life. I currently serve as SVP, Creative Director at Arnold Worldwide, partnering with Fortune 500 brands across financial services, healthcare, technology, travel, retail, and more.

My work spans brand platforms, integrated campaigns, rebrands, digital experiences, and enterprise-wide design systems. But whatever the challenge, I come back to the same principle: great creative happens when business strategy, human insight, and exceptional execution come together.

I believe my job is to connect the dots between what a business needs to achieve and the creative ambition of the team delivering the work. That means getting close to the business, understanding what success looks like for the people leading it, and turning those challenges into compelling creative opportunities that inspire great work and deliver real impact.

Sometimes that means turning a conversation with a CMO into an idea that generates more than a billion earned media impressions. Sometimes it means building a brand that stands apart in a crowded category. And sometimes it means creating the systems, tools, and organizational alignment that help great creative happen consistently at scale.

I love all of it: the big thinking, the craft, the collaboration, and the challenge of making great work work even harder.

Brand Strategy & Creative

I like to get to the heart of a business before getting to the big idea.

I lead brands from strategy through execution, translating business objectives into distinctive creative platforms and integrated campaigns that connect with people, shape culture, and move businesses forward.

Across B2C and B2B, my work spans financial services, healthcare, technology, travel, retail, and consumer brands—from brand launches and rebrands to identity systems and digital experiences.

Brand Systems & Transformation

A great brand is more than a great campaign. It's what happens when everyone knows how to bring it to life.

I've spent much of my career helping complex organizations turn brand vision into scalable systems that drive consistency, alignment, and creative excellence.

At Norwegian Cruise Line, I launched a new brand platform in less than four months then built the guidelines, toolkits, and scalable design systems to support 25,000+ annual assets. At Sam’s Club, I helped develop a holiday design system creating a comprehensive creative framework that unified the brand across 600+ clubs and its full ecosystem of member-facing touchpoints—from digital, app, email, and direct mail to in-club experiences and promotional campaigns.

I love connecting creative vision with organizational execution—aligning stakeholders, bringing teams together, and building the systems that help great work scale consistently across a business.

Leadership & Mentorship

My job is to make my team's job easier—and help them do the best work of their careers.

I believe developing creative talent is an apprenticeship. It's about helping people grow, navigate the industry, push their boundaries, and reach their potential.

I've led multidisciplinary teams spanning creative directors, designers, art directors, copywriters, UX designers, animators, editors, and producers. My role is to connect their creative ambitions to our clients' business goals, giving them the context and freedom to solve problems in compelling ways.

That means investing in people's growth, tailoring my approach to what motivates each individual, and helping them strengthen their creative, strategic, and business skills.

I lead with empathy, transparency, and collaboration, with high standards and low egos. I want people to feel supported enough to take risks, challenged enough to grow, and proud of what they create—with plenty of humor along the way.

Experience:

SVP Creative Director // Arnold Worldwide
2024 –  present
Clients: Norwegian Cruise Line, Sam’s Club, Progressive, ADP, New Business

VP Creative Director // Arnold Worldwide
2020 –  2024
Clients: Progressive, Sam’s Club, Capital One, Cox, Chewy, Nomi Health, New Business

VP Creative Director // Hill Holliday
2017 –  2019
Clients: Planet Fitness, Bank of America, Merrill Lynch, Dunkin' Donuts, Tempur-Pedic, Great Wolf Lodge, Strayer University, New Business

Associate Creative Director // Partners and Simons
2016 – 2017
Clients: TransMedics, KEW, AIG, Roche, B. Braun, Blue Cross Blue Shield, Care Oregon, Select Health, AIG, New Business

VP Creative Director // Arnold Worldwide
2015 – 2016
Clients: Santander Bank

Associate Creative Director // Arnold Worldwide
2013 – 2015
Clients: University of Phoenix, New Balance, Avocados From Mexico, Santander Bank

Senior Art Director // Arnold Worldwide
2010 – 2013
Clients: New Balance, University of Phoenix, truth

Art Director // Arnold Worldwide
2007 – 2010
Clients: Volvo, Timberland, ESPN, Fidelity Investments, Jack Daniel's

Designer // Arnold Worldwide
2006 – 2007
Clients: Southern Comfort, Dana Farber Cancer Institute, Citizens Bank

Creative Assistant // Arnold Worldwide
2004 – 2006

Recognition:

Sara's work has been honored by the One Show, Art Director's Club, Clio’s, London International, AICP, Andy's (shortlisted), Shorty Awards, and Hatch.

Her work has been featured in Lürzer's Archive, Creativity, Communications Arts, One Club, Adweek, Ad Age, LBB, NY Times, Forbes, and more.

Education:

Simmons College 2004
BA in Graphic Design & Public Relations/Marketing Communications

Full resume: LinkedIn