BAGLY

Boston Alliance of LGBTQ+ Youth (BAGLY) is a youth-led organization committed to social justice and activism. Their community center provides leadership development, clinical and mental health services, and supports homeless teens.

The Audacity Campaign

We were tasked with creating a fundraising campaign that would stand out during the pandemic, Coming Out day, and giving season. It needed to target the queer community and allies, as well as create brand awareness.

Being audacious is synonymous with being queer. And the ways to express it are infinite: being joyful, demanding space, living beyond binaries, fighting for equal rights, and even staying alive.

So, we used the idea of audacity to boldly ask people to empty their wallets. With plenty of campy queer humor and homages to cultural references, like this gem.

Results

Donations increased 175% compared to any previous year and the work was featured in the ACT Responsibly gallery at Cannes.

Made with Michael Houston, Molly Burke, Annie Shepard, Jasmine Reyes, Becky Brinkerhoff. Photography: OJ Slaughter. Director: Deb Tam. Special thanks to Edit Bar and Brickyard for their support bringing this to life.