New Balance Minimus Launch

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Minimus spot for New Balance shot by Chris Sargent. ECD: David Register. CDs: Luke Perkins & Mike Howard. AD: Sara Goldsmith. CW: Caroline Foss. Producer: William Near. Editor: Max Max Koepke. Music by Chief Xcel of Blackalicious and Lateef.

 

NYC Marathon

 

Brand Campaign

As a sport, running is constantly evolving. And New Balance is at the forefront of innovation: whether designing the first 3D-printed racing spikes or documenting a new fitness movement. Seven shoots and over 15 films later, we helped New Balance launch a hub where they could constantly release new content.

 

Fresh Foam Launch

 

Revile Launch

We launched this lightest-in-class running shoe by comparing it to it's biggest (and much heavier) rivals with TV, digital, video and print.