New Balance Minimus Launch

NYC Marathon

Brand Campaign

As a sport, running is constantly evolving. And New Balance is at the forefront of innovation: whether designing the first 3D-printed racing spikes or documenting a new fitness movement. Seven shoots and over 15 films later, we helped New Balance launch a hub where they could constantly release new content.

Fresh Foam Launch

Revile Launch

We launched this lightest-in-class running shoe by comparing it to it's biggest (and much heavier) rivals with TV, digital, video and print.