The Killer Deal

What’s the only thing more motivating than a terrific prize giveaway? Pure. Unadulterated. Fear. And there’s no better time than October to scare the butts off of people — or at least get them moving a little bit. This is how we got heads spinning and people joining. The work included digital, social, TV, radio, and in 2,400+ locations nationwide.

Results:

The campaign exceeded both baseline projections and YOY performance with 3x more joins than the previous year.

Credits:

Made with Matty Poitras, Alyssa Fishman, Evan Gott. Directed by Amber Schaefer